It's fascinating how much controversy there is with the rise of AI tools in B2B Marketing. Let's explore (and settle) the divide.

How much pipeline should Marketing bring in? Let's examine how successful Marketers touch every stage of the sales journey.

How many touchpoints does it take to close a deal? But more importantly, which ones move the needle? We explore value-driven sales journeys.

Many Sales and Marketing leaders have little confidence in the process their teams cooperate within. And it all comes down to trust.